Wellness
Cera delivers one patient home visit every second as it reaches $500 million in annualised revenues

Technology‑enabled home healthcare pioneer celebrates ongoing expansion – easing NHS pressures and advancing preventative care across the UK
MONDAY 12 MAY 2025, LONDON, UK: Cera, the UK’s leading digital-first home healthcare provider, today announces new milestones in its rapid expansion, as it continues its journey to transform healthcare through technology.
Cera, which launched in 2016, has now reached annualised revenues of c. $500 million, up from $5 million annualised revenues at the start of 2020 – with this rapid growth fuelled by growing demand for its more sustainable, preventative model of care.
Cera is also now delivering around 2.5 million patient home visits every month – equating to an average of one visit every second.

Dr Ben Maruthappu, Founder and CEO of Cera, said: “Every visit we deliver marks a unique moment of care, compassion and connection with older and vulnerable people across the UK and beyond.
“As we continue to roll out our preventative AI tools, each of these visits also marks another step towards a more sustainable future for healthcare – easing NHS pressures, and improving patient health outcomes.
“Knowing our carers are making a new visit on average every second is a great reminder that we are making a continuous, meaningful difference in people’s lives, at scale.”
Cera empowers its workforce of more than 10,000 carers and nurses with proprietary predictive AI tools, including a Falls Prevention AI and a Hospitalisation Predict-Prevent tool, supporting them to keep patients out of hospital and safe and well at home.
These technologies forecast health risks such as falls and infections seven days in advance – allowing Cera to take preventative action which reduces patient falls by 20% and hospitalisations by up to 70%. Analyses show Cera saves the NHS and Government £1 million a day.
The company now has almost 150 regulated sites across the UK, spanning over 150 UK Local Governments and two-thirds of NHS Integrated Care Systems. Cera also has a presence in Germany.
Over the coming years, Cera plans to continue to scale its technology-enabled model of care, as well as expanding into new service lines in the home – aiming to meet even more of a patient’s healthcare needs from the comfort of their own home, from physiotherapy, nursing and doctors’ visits, to specialist, complex or palliative care.
Dr Maruthappu said: “When we launched Cera in 2016, we set out with an ambition to make a meaningful, long-term difference to the future of care, in the UK and beyond.
“Milestones like these mark our progress towards that goal, thanks to the ongoing hard work, creativity and dedication of our teams, the support of our partners, and the faith of the patients and family members who entrust us with their care. We’re grateful to everyone who’s played a part in our journey so far, and we’re excited to see what’s next.”
News
Cognition and Cera expand Alzheimer’s clinical trials access

Cognition Health and Cera have partnered to expand access to Alzheimer’s clinical trials across the UK.
The collaboration links Re:Cognition Health’s specialist brain health clinics and trial expertise with Cera’s 2.5 million monthly home care visits, creating new pathways to identify and support people earlier in their health journey.
By connecting home care with specialist research centres, the partners aim to offer more people the chance to join studies, giving access to advanced assessment and emerging treatments while contributing to future therapies.
Dr Ben Maruthappu MBE, chief executive and founder of Cera, said: “Many older adults are currently ‘invisible’ to the clinical trials research system because they cannot access traditional clinic-centric recruitment.
“By enabling responsible, consented identification and screening within the home, we can bridge the gap between the community and the clinic.
“We are offering the older generation a seat at the table of global drug discovery, ensuring that the path to a cure starts where they are most comfortable—in their own daily lives.”
Re:Cognition Health has contributed to the development of lecanemab (Leqembi) and donanemab (Kisunla) through international trials, introducing disease-modifying approaches that are reshaping early intervention in Alzheimer’s care.
Older adults remain under-represented in research. NIHR data indicate only about 15 per cent of trial participants are 75 or older, despite high multimorbidity in this group. Dementia trial recruitment in the UK also lags other disease areas.
Through this collaboration, individuals who have not yet accessed specialist memory services can be referred earlier for assessment and potential study participation, with access to new-generation therapies where appropriate.
Cera’s technology-enabled home healthcare model, with daily patient contact and consented data capture, allows timely referral of potential participants from familiar settings to Re:Cognition Health clinics.
Together, the organisations will support earlier and more equitable participation by leveraging Cera’s scale and real-time insights. Carers and nurses deliver visits roughly every second on average, enabling early identification of those who may benefit from memory assessment.
Dr Emer MacSweeney, chief executive and founder of Re:Cognition Health, said: “With one in three people expected to develop dementia in their lifetime, it is essential that we create more inclusive and accessible routes into research.
“This collaboration enables us to extend our reach beyond traditional clinic settings and ensure that people who may benefit from early assessment and research participation are supported to do so.
“Clinical trials offer individuals access to the most advanced diagnostics and emerging treatments, alongside expert medical oversight.
“By identifying people earlier and guiding them through every stage of their journey, we can help improve participants’ experience and potential outcomes, while accelerating the development of the next generation of Alzheimer’s therapies.”
News
Interview: Dr Matthew Bennett on building resilience and a pain-free healthspan

Harnessing the multi-dimensional capabilities of the human body is key to overcoming chronic pain and boosting longevity, say the authors of a new book.
While the primary focus of established health care systems is to target pain points through medication or surgery a more holistic approach is emerging, as US chronic pain doctor Matthew Bennett explains.
Published late last year by Dr Bennett and colleague Dr Sahar Swidan’s book, Mastering Chronic Pain: How Peak Resilience Unlocks Your Potential offers grounded insights into pain resolution.
Speaking to Agetech World from his New York base he said: “I’ve been treating patients in chronic pain for over 20 years.
“And, it becomes obvious that while some pain is very responsive to simple interventions, like a nerve block or a surgery, there’s a large number of people which that does not move the needle for.
“We used to look at it like, ‘Hey, the MRI shows this one spot that’s pushing on this one nerve. If we can take that spot off that nerve, everything’s going to be better’.
“And, that just doesn’t always play out that way. It’s become apparent that there are a lot of situations where the problem is more systemic.
“It’s really more of a metabolic problem, and pain is the expression of these system failures.”
‘Fight or flight’
The upstream drivers of acute pain can be numerous as Dr Bennett explains: “You can take as much pressure as you want off of nerves, but if your inflammatory system isn’t fixed, if the neurological system isn’t fixed, if your autonomic nervous system – meaning your fight-or-flight versus your rest-and-relaxation – isn’t balanced, if your gut biome is off, if your sleep is off – a lot of these problems aren’t going to improve.”
Key elements in developing a longevity-focused healthpsan – devoid of chronic pain and opioids – are simple, every day measures, focused on movement, sleep and breathing.
This includes developing the right muscles to create a ‘good deep core musculature’.
He continued: “An even bigger one is the way people breathe – the way they use their diaphragm.
“The diaphragm is a great big muscle that controls the deep core part of the spine. When the diaphragm’s not working correctly, the whole core musculature isn’t working right.
“You can’t get that stability in the lower spine, so other muscles jump in and try to do the work for you. That causes downstream problems.
“You need someone getting to that root cause,.. (and) we teach people how to do that, and they’ll have big breakthroughs.”
He continued: “Sleep is a big problem in people with chronic pain. There’s a lot of healing that occurs with deep sleep.
“Unfortunately, in a lot of pain states, sleep gets disrupted, and people can’t get into deep sleep, so the brain can’t clear itself of the byproducts of metabolism; that glymphatic system doesn’t work.
“Poor sleep also interferes with endocrine connectors; growth or sex hormones can be depleted. Obstructive sleep apnea can play a huge role. There’s just a big correlation between sleep disorders and chronic pain.”
Seeking calm
These key elements of Dr Bennett’s work – which has been described as ‘biopsychosocial’ – come concomitant with a keen focus on nervous systems, chronic inflammation and neuroplasticity.
Dr Bennett, co-founder of NoceViva, continued: “When we think about neurologics, one of the things that’s very far upstream of a lot of health is the balance between the fight-or-flight system and the rest-and-relaxation system – that autonomic nervous system.
“All of these things are ‘two-way streets’ with pain; meaning the pain can cause the dysfunction, and the dysfunction can cause the pain; it becomes this feedback cycle where things get entrenched in a bad loop.
“So, balancing that autonomic nervous system is a really helpful upstream fix to make. Simple things like breathwork. Some people do well with meditation.
“Some people do well with making sure they’re involved in hobbies. These are things that can help just calm that fight-or-flight system down.”
Nerves & neuroplasticity
Allowing ourselves to adjust to emerging health challenges is achievable in the right settings and with the right approach.
He continued: “The body’s nervous system has the ability to change. And it can change based on various inputs.
“The nervous system can become increasingly sensitised, or it can become de-sensitised. And so that’s one of the bigger things that we see in the chronic pain state, is this sensitisation that comes along with it.
“This neuroplasticity can make the nerves in the extremities more sensitive.
“It can also make the nerves in the central nervous system more sensitive – so nerves in the spinal cord, or even nerves in the brain can become hyper-sensitised – so they’re triggering more of a pain response in the person.
“But the same thing that can cause the system to go in what we would consider a bad direction, where it gets more sensitive, the neuroplasticity can actually become undone, and you can make the nerves less sensitive.”
AI to boost lifespan?
Looking ahead Dr Bennett foresees a future where a deeper understanding of the functional pathways of pain, combined with AI, stem cell therapies and regenerative biologics will all speak to a future of greater longevity for mankind.
“I think the more attentive we are to the root cause, the more attentive we are to functional pathways – when we start thinking about how the system really works? And we get out of just an algorithmic approach to things.
“We still have quite a ways to go. I think we are making progress. There was a time where we would not be thinking about any of this.
“I think everyone’s excited about what AI will bring. And are we going to be able to make some big steps? I think we’re able to intervene on a genetic level at this point.
“Will we be able to do it well enough to change lifespan? I would guess, yes, but by how much? I don’t know!”
Research
Study reveals link between cheese and dementia

A 25-year Swedish study links higher cheese intake to lower Alzheimer’s risk in people without known genetic risk, with cream also tied to lower dementia risk.
However, researchers emphasise that the results should be interpreted with caution.
The study tracked 27,670 people over 25 years.
During that time, 3,208 participants were diagnosed with dementia.
Among individuals without a known genetic risk for Alzheimer’s disease, those who consumed more than 50 grams of full-fat cheese per day showed a 13 to 17 per cent lower risk of developing Alzheimer’s.
This association did not appear in participants who carried genetic risk factors for the disease.
People who consumed more than 20 grams of full-fat cream per day also showed a lower risk of dementia overall, ranging from 16 to 24 per cent.
No meaningful links were found for low-fat or high-fat milk, fermented or non-fermented milk, or low-fat cream.
The results stand out because public health guidance has long encouraged people to choose low-fat dairy to protect heart health.
This connection matters because cardiovascular disease (conditions affecting the heart and blood vessels) and dementia share many underlying risk factors, including high blood pressure, diabetes and obesity.
When evidence from previous studies is combined, analyses suggest that cheese consumption may also be linked to a lower risk of heart disease, and that full-fat dairy does not necessarily increase cardiovascular risk.
Several other studies have explored whether similar patterns apply to brain health, but the results are mixed.
Evidence overall suggests that studies conducted in Asian populations are more likely to report benefits of dairy consumption for cognitive health (the ability to think, remember and reason), while many European studies do not.
One possible explanation is that average dairy intake tends to be much lower in Asian countries, meaning modest consumption may have different effects than higher intakes.
For example, one Japanese study reported a reduced dementia risk among people who ate cheese, but overall consumption levels were very low and the research was sponsored by a cheese producer.
In contrast, another Japanese study funded by government grants found no protective effect of cheese.
Some long-term European studies have also reported benefits.
In a Finnish study of 2,497 middle-aged men followed for 22 years, cheese was the only food associated with a lower dementia risk, reduced by 28 per cent.
Other dietary factors also appear to matter.
Higher consumption of milk and processed red meat was associated with worse performance on cognitive tests, while fish intake was linked to better results.
A large study in the UK that followed nearly 250,000 people found lower dementia risk among those who ate fish two to four times a week, fruit daily and cheese once a week.
However, these studies have important limitations.
What people eat is usually self-reported, and changes in memory can affect both eating habits and how accurately people remember what they have eaten. To deal with this, the Swedish researchers took two extra steps.
First, they excluded anyone who already had dementia when the study began.
Then they repeated the same calculations after removing people who went on to develop dementia within the first ten years of the study.
This did not mean starting the study again or recruiting new participants. It simply meant re-checking the results using a smaller group of people who remained dementia-free for longer.
The reason for doing this is that the early stages of dementia can subtly change behaviour long before diagnosis.
People may eat differently, lose appetite or struggle to recall their usual diet. By focusing on participants who stayed cognitively healthy for many years, the researchers reduced the chance that these early changes were influencing the results.
Another important question is whether substitution played a role.
Some of the apparent benefits may reflect replacing red or processed meat with cheese or cream, rather than an effect of dairy itself.
Supporting this idea, the Swedish study found no association between full-fat dairy and dementia risk among participants whose diets remained stable over five years.
Most importantly, foods should not be considered in isolation.
Dietary patterns matter more than individual ingredients. Diets such as the Mediterranean diet, which is consistently associated with lower risks of both dementia and heart disease, include cheese alongside vegetables, fish, whole grains and fruit.
In the Swedish study, people who consumed more full-fat cheese and cream were also more educated, less likely to be overweight and had lower rates of conditions linked to dementia, including heart disease, stroke, high blood pressure and diabetes.
All of these factors independently reduce dementia risk.
This suggests that higher cheese intake tended to occur within healthier overall lifestyles, rather than alongside excess calorie consumption or poor metabolic health.
Overall, the evidence does not support the idea that full-fat dairy causes dementia, nor that fermented milk products reliably protect against it.
Full-fat cheese contains several nutrients relevant to brain health, including fat-soluble vitamins A, D and K2, as well as vitamin B12, folate, iodine, zinc and selenium.
These nutrients play roles in neurological function and may help support cognitive health.
That said, the data do not justify eating large amounts of cheese or cream as protective foods against dementia or heart disease.
The most consistent message remains that balanced diets, moderation and overall lifestyle matter far more than any single item on the cheese board.
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