CareScout has completed its purchase of Seniorly, with the adviser network and partners to migrate to the CareScout platform in the coming months.
CareScout said the deal strengthens its direct-to-consumer capabilities and accelerates plans to help families understand, find and pay for long-term care — ongoing support with daily activities such as bathing, dressing and managing medicines.
Seniorly is a technology platform and adviser network that connects families with senior living communities and resources. The companies said the transition to a single platform will be phased in over the coming months.
The price was about US$15m. CareScout is a wholly owned subsidiary of Genworth, which said the purchase was funded from existing holding company cash.
