Healthcare platform Upfront has raised US$10M to secure technology advancements.
Upfront Healthcare, a leading omnichannel communication and patient engagement platform raises an additional US$10M co-led by Baird Capital, Echo Health Ventures and First Trust Capital Partners.
Additional participation included existing investors like LRVHealth, Hyde Park Venture Partners, and Nashville Capital Network.
The announcement included the rollout of significant advancements to the platform including deeper integrations, proprietary psychographic-driven content as well as enhanced microsite functionality and user experience.
Founded in 2016, Upfront’s platform use advanced analytics and strategic prioritisation to engage with patients across multiple channels.
The platform is powered by a library of data connectors, integrated machine learning capabilities, and an enterprise orchestration engine.
What is omnichannel communication?
The omnichannel communications experience involves using different channels , or methods of connecting with customer and integrating them so the customer experience is seamless, regardless of the channel they use.
